Archive for March, 2008

All to often I consult with clients who have tried to manage an effective Google AdWords campaign themselves and after paying Google many hundreds, sometimes thousands of dollars they come to the hard realization that they need professional help. That’s when my phone rings. They call me, we talk for a bit and then I take a peek inside the campaign they were running and I see the same thing over and over again….. which is one campaign with one ad group with anywhere from 25 to 100 keywords and to make  matters even worse, they have their visitors landing on their home page after clicking on their ad leaving the visitor to guess where to go next. Big mistake! If a person has to figure out where to go after they land on your web page, you’re making them work entirely too hard. You need to show them exactly what they were searching for. Recently I attended an Internet Marketing seminar in Miami where I heard one of the guest speakers describe today’s internet user/visitor and what you must keep in mind when crafting an online ad and/or designing a web page and that is.. “You must act as though the average internet user is 4 years old who drinks lots of coffee and has Attention Deficit Disorder.” After I thought about it, he was absolutely correct. I have personally come to call this the “Internet User Principle”. If someone doesn’t find what they are looking for in 5 seconds or less, they get impatient and they are gone-they hit the back button and you just lost a potential customer to your competitor. This happens all the time! So to the “AdWords do-it-yourselfers” I say - remember the internet user principle when creating your next ad. Until next time my friends…

JoAnn

Among the many successful business women I met at the Enterprising Women of the Year Awards held in Orlando, I had the pleasure of meeting Deborah Osgood, Cofounder of Knowledge Institute, Inc.  The Knowledge Institute is committed to helping small business owners start, grow and succeed in business.  They  took the guesswork out of connecting business owners to hundreds of programs and grants (based on your locale) that provide free and low-cost assistance on virtually every topic pertaining to starting and growing a viable business.  They promise “answers and tools in 3-clicks or less” to help grow your business!  They can also put you in touch with business experts who can offer valuable assistance to support your business success!  Visit www.BuzGate.org  for more information and be sure to bookmark this site as one of your favorites!  Until next time my friends,

JoAnn

I had the opportunity of attending a conference recently in Orlando, Florida. It was for women entrepreneurs. In typical conference style, they had break-out sessions throughout the day on various topics. Well, during one of the break out sessions, several of the speakers who were suppose to speak on a panel type discussion didn’t show up. Well guess who was asked to fill in? That’s right, yours truly. I spoke for a few minutes on the power of pay per click advertising and then we opened the floor up to Q&A. What amazed me was there were only about 35 in attendance and the topic was Innovative Marketing Methods for your business. With so many women in attendance at this particular conference I was surprised at how low the turn out was on a topic like that! It just goes to show people don’t know what they don’t know…

The other thing I was completely amazed at was how many people leave their cell phones on while attending an hour seminar. If you are going to leave your cellphone on during a class, the least thing you can do is turn the ringer off and switch it to vibrate. It is not only disruptive and rude to the speaker, but it is disruptive and rude to the people around who are trying to listen to the speaker! Be kind - turn your cell phone off for an hour - your business will not go belly up if they can’t get in touch with you for 60 minutes!

Until next time my friends,
JoAnn

Just picked up the Premier issue of Success magazine and who better to have on the cover then Mr. Success himself, Robert Kiyosaki, author of “Rich Dad, Poor Dad” and his lovely wife Kim.  I’ll be honest here, I bought the magazine because they were on the cover.  How can you not admire them?  Anything either of them has to say, I take note and listen.  Anyway, the magazine comes with a CD/DVD with leading personal achievement experts such as Mark Victor Hansen, Napolean Hill, Og Mandino, Earl Nightingale, and of course my all time favorite and mentor, Jim Rohn.  A great value and good reading!  I’ll tell you how the DVD is as soon as I watch it.  Until next time…

JoAnn